Unit 20 and 24 prep

Misleading adverts  Misleading advert because it implies that have you drink this, you will escape death which is obviously not the case.  Also quite graphic for young audiences (the noose). The content within this envelope has nothing to do with what is on the outside of the envelope, which is very misleading and also can be very distressing for people, especially the elderly. This got over 3000 complaints. Breaks misleading codes. This is misleading as it says it is good for your teeth, when in fact it is bad for your teeth. Also gives false information on the bottles. Offensive adverts This is offensive because the portrayal of the two priests in a sexualised manner was likely to be interpreted as mocking Roman catholics. Against the belief and rules of the religion as she is pregnant. Mockery of the religion. Mocking dyslexic people!  Offensive to those who believe in God and have hope...

Use of the camera - Close up Long shot Wide shot Medium shot Point of view Low angle High angle Over the shoulder Voice overs -  You need a voice over in order to convey information on the product. Call to action -    What the target audience is being encouraged to.  Music makes the advert more entertaining to watch.   - Slogan  - Logo KFC Zinger Crunch Salad -  - clear identification of logo -music in background -product -put slogan in Department of health - anti smoking -dark sound effect -nhs logo  Beyonce perfume-  - she was sexualised - fantasy text Burger King -Slogan -

Attributes are qualities and characteristics that one would posses. Personal attributes: Good sense of humour Caring Impatient  Kind Determined Competitive Friendly Thoughtful Lazy Being friendly can impact me in a positive way in a work environment as it can help me to get on with my colleagues which can lead to better work output. Being determined can help me in the work place as it can lead to me ensuring I always complete what tasks are at hand.  Behavioural Attributes -Anger -Emotional -Shy -Rudeness -Confidence -Authoritative -Resilience -Focus  -Passionate Personal and Professional Attributes: -Knowledgable -Responsable  -Adaptable -Time management  -Professional  -Perfectionist -Leadership skills -Creativity  -Public image Art Director - An art director can use the personal and professional attribute of time management to ensure that all advertising and market...

Mag ads Video ads Social media Website pop ups Billboards Radio adverts Bus poster/bus stop poster Taxi adverts Tube advert TV Adverts Pamphlets Brochure Leaflets Trailers Film poster ads Newspaper ads Banners 

Advertising techniques Brand summary - Makes the brands benefits and specialities clear Brief - Clear and to the point Rhymes - Sticks in the mind so easy to remember  Repetition if brand name - Repeating something three times or more helps it to become memorable Alliteration -  Similar to rhyming Use of second person - Consumer feels spoken to personally and involved in the product or identify on offer Use of every/always - Indicates the company's unswerving commitment Present tense - Universality/timelessness Imperatives - Assertive demands designed to sweep the consumer along in agreement Use of Capitals -  For emphasis! Humour - Consumers are entertained, so tend to be well disposed towards the brand Use of puns/word play - Gives a second layer of meaning to impress the consumer with its smartness and novelty. Advertising techniques used:  - Rhyme - Imperative - Use of world play - Present te...

Advertising is a campaign promoting a product or idea which can persuade or interest a target audience to purchase or use products and services. The campaign may use many different forms of media to promote a message for a set amount time.