Analysing TV Adverts

Use of the camera -


  • Close up
  • Long shot
  • Wide shot
  • Medium shot
  • Point of view
  • Low angle
  • High angle
  • Over the shoulder
Voice overs - 

You need a voice over in order to convey information on the product.

Call to action - 
 
What the target audience is being encouraged to. 

Music makes the advert more entertaining to watch.  

- Slogan 
- Logo


KFC Zinger Crunch Salad - 

- clear identification of logo
-music in background
-product
-put slogan in

Department of health - anti smoking

-dark sound effect
-nhs logo 

Beyonce perfume- 

- she was sexualised
- fantasy text

Burger King

-Slogan
-









Comments

Post a Comment

Popular posts from this blog

Advertising

Advertising is a campaign promoting a product or idea which can persuade or interest a target audience to purchase or use products and services. The campaign may use many different forms of media to promote a message for a set amount time.
Read more

Methods of advertising

Mag ads Video ads Social media Website pop ups Billboards Radio adverts Bus poster/bus stop poster Taxi adverts Tube advert TV Adverts Pamphlets Brochure Leaflets Trailers Film poster ads Newspaper ads Banners 
Read more

Convergence

Image
Convergence - different technologies coming together into a single device Positives: Saves money  Saves lifes (e.g. phone ambulance). Saves time (gives you the ability to multi task) Negatives: Eats time Leads to addiction Eats time at home                                                                                        
Read more