Advertising is a campaign promoting a product or idea which can persuade or interest a target audience to purchase or use products and services. The campaign may use many different forms of media to promote a message for a set amount time.
Convergence - different technologies coming together into a single device Positives: Saves money Saves lifes (e.g. phone ambulance). Saves time (gives you the ability to multi task) Negatives: Eats time Leads to addiction Eats time at home
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