Slogans

Advertising techniques

Brand summary - Makes the brands benefits and specialities clear

Brief - Clear and to the point

Rhymes - Sticks in the mind so easy to remember 

Repetition if brand name - Repeating something three times or more helps it to become memorable

Alliteration -  Similar to rhyming

Use of second person - Consumer feels spoken to personally and involved in the product or identify on offer

Use of every/always - Indicates the company's unswerving commitment

Present tense - Universality/timelessness

Imperatives - Assertive demands designed to sweep the consumer along in agreement

Use of Capitals -  For emphasis!

Humour - Consumers are entertained, so tend to be well disposed towards the brand

Use of puns/word play - Gives a second layer of meaning to impress the consumer with its smartness and novelty.

Advertising techniques used: 

- Rhyme

- Imperative

- Use of world play

- Present tense